The OPEN MALL FASHION SHOW is produced by H&M Nigeria. #OMF2018 promises to be an exciting runway and fashion exhibition event at the CITY MALL, Onikan.

The #OMF2018 will feature:

  • 50 models on the runway
  • 15 Fashion Designers
  • 10 Nigerian music performing artist & Comedians.
  • 15 Table Vendors and a thousand fashion enthusiasts

This year’s audience will be rewarded with special gift packages from our sponsors.


  • Registration Opens: April 1st 
  • Registration Closes: May 5th
  • Media Rounds: May 7st – May 25th
  • Models Audition: May 10th
  • Video Documentary for Participating Designers: May 10th
  • Dress Rehearsals: May 19th
  • Free Portfolio Photo-shoot for participating designers & Models: May 19th
  • Product Exhibition Starts: May 26th ( Event Date
  • Runway Session: May 26th ( Event Date


This is the third edition of the OPEN MALL FASHION SHOW. This year the OMF will feature the following partners and brands:

  • Television: Spice TV, Rave TV, Hip TV, Wazobia TV, R2TV, Silverbird TV, EbonyLife TV, TVC, NTA, RED TV, Afromax TV, BEN TV and PRTV.
  • Magazines: Reality Life Magazine |  Acada Magazine  |  Complete Fashion | Just U | Bell Magazine | Addictive Magazine
  • Online Media: BuzzIt.NG, BellaNaija, 360nobs, Zen Magazine Africa, Pulse NG, DabiMediaGirl, Bzingers Blog, 247Fashion, Y’naija.
  • Photography Brand: Melony Photography, TCD Photography, Richard Izege Photography, Cheq Media, AppleArt.

Brands: Taxify NG, Connect Nigeria, Da Viva, ALAT, The Guardian.

See footage of #OMF2017 below:



The #OMF2018 is designed to accommodate only 15 fashion designers exhibiting on the runway and 15 Table exhibitors only. See details below for both runway and table vendors.


  • Each designer be given an exhibition table with a dressing room.
  • Each designer can exhibit maximum of 16 outfits on the runway.
  • All designers must be operational in Nigeria.
  • All designers will be given models to work with.
  • 3 Outfits from each designer will be featured on the following partner magazines: Reality Life Magazine & Plush Magazine.
  • Business AD & contacts of all designers would be shared to the Audience.
  • Pre-Event Social Media PR would be done for each designers to promote the brand.
  • CERTIFICATE OF DESIGN EXCELLENCE would be awarded to all designers during the event.


  • The table exhibition space is opened only to the following type of vendors:

Jewelry Vendors – Shoes & Bags Vendors- Cosmetic Vendors- Fashion Accessories Vendors – Gadget & Tech Vendors – Fabrics Vendors.

  • Media interviews and spotlight.
  • Allowed to make sales to a crowd of over a thousand #OMF visitors and place banners at the mall.
  • One table, exhibitors badge and 2 chairs would be allocated to each exhibitor.


You can also chat with our whatsapp correspondence on: 08170001534